Light in the Well

Media Toolkit

This page contains resources for journalists, producers, designers, and partners creating content related to Light in the Well. For interviews, questions, additional assets, or fact-checking, please email [email protected]. For our history, vision, mission and team, see About.

Download all files ZIP, 0.5 MB

Logos and tagline

Light in the Well logo: a circular badge with the name in bold capitals above a stone well and bucket, set against a glowing yellow background.

Badge

PNG, 365 × 480 px, transparent background.

Download PNG

Light in the Well logo: the circular well badge beside the name written in hand-lettered script.

Badge and wordmark

PNG, 1802 × 479 px, transparent background.

Download PNG

Light in the Well

Wordmark

SVG (vector, for print) or PNG, 2000 × 313 px, transparent background.

Download SVG Download PNG

Be the light

Tagline

Our tagline is written “Be the light”, in sentence case.

SVG (vector, for print) or PNG, 2000 × 471 px, transparent background.

Download SVG Download PNG

Please use these files as supplied: do not stretch, recolor, rotate, or add effects to them, and leave clear space around each equal to at least a quarter of its height. On dark backgrounds, place them on a light panel rather than inverting them.

Colors

Base

#F7F8FA

Page background

Ink

#34302B

Body text and headings

Lamplight yellow

#F2C14E

Highlights; never text on light

Well blue

#2B4A68

Primary: buttons, links, feature band

Typography

Aa

Beth Ellen

The hand-lettered display face used in the wordmark; it is reserved for occasional accents and is never used for body copy.

Aa

Literata

Semibold, used for headings.

Aa

Open Sans

Used for body text.

All three fonts are freely available from Google Fonts.